Cost Advocates is a London based firm that handles a wide range of cost drafting, auditing, negotiation and litigation services.

They specialise in protecting clients from legal costs claims, working mainly on behalf of insurer clients who are often faced with huge legal costs bills as a result of both winning and losing insurance claims.

The Challenge:

Having previously being owned by Capita, the existing Cost Advocates logo used Capita’s generic corporate typeface and colour scheme with no appreciation for the specific market that they operated in, or their target customers.

30two was asked to create a vibrant new identity and brand personality to break free from the industry trend of blue, white and grey. The brief was to portray a confident, experienced and innovative firm to appealing to key decision makers across their customer base.

The Solution:

An important part of Cost Advocates business is negotiation. Therefore a distinctive logo marque was devised around the concept of negotiation with overlapping arrows creating a diamond shape. This shape represents the ZOPA or ‘zone of possible agreement’ and was carried throughout various other marketing materials from brochures to press adverts.

As a direct reaction to the blue/white trend, a black and green colour palette was created to give weight and gravitas to the brand. Subtle use of a brighter green was used throughout as a highlight without being overbearing.

Cost Advocates’ heart of London location is also very important within the sector, so treated images of the financial district skyline were also used throughout marketing materials and the website.

To celebrate the return of DJ Matt Appleton’s club night ‘Transmission’ to its Preston home at the Cocktail Factory, 30two created a new identity and marketing materials…

The logo is based around the idea of transmission and features a morse code graphic which also signifies the pits and grooves of a CD as a nod to the electronic music played by the DJs. 30two also created a vibrant flyer and poster to promote the night inspired by TV test-card imagery and designed to work alongside the bright colour palette of The Cocktail Factory at Fives.

30two was asked to develop a brand style and identity design for a new club night based in Manchester called Hold It Down.

Following consultation and research, a bold identity device was built around an arrow icon and a customised typeface. A teaser campaign was created using a wireframe construction where the logo was slowly revealed in a series of images broadcast across social media throughout the buildup to the club night’s launch.

The brand style was then applied to flyers and poster designs along with a website.

30two has designed a new logo for the Progressive House Fan Page on Facebook. Based on an arrow icon which signifies progression and also a house when rotated 90º, the logo is elegantly simple yet bold.

Progessive House is a genre of electronic dance music pioneered in the 1990′s by global DJs and producers such as Sasha and John Digweed, Dave Seaman, Nick Warren, Charlie May (Spooky) and others. The facebook page for the genre has a fan base of over 27,500 people worldwide.

CMS Software Developers asked 30two to rebrand their leading Mind Mapping iPhone app – iThoughts.

After using the application to mind map ideas – numerous design routes were submitted and refined before the final logo was chosen. The identity will be applied to splash screens, in-app graphics and website designs.

iThoughts is a mind mapping tool that runs on your iPod Touch or iPhone. It enables you to create, view, edit, upload and download mind maps in Freemind, MindManager and OPML compatible file formats. It can be purchased from the Apple iTunes ‘AppStore’ for £4.99

The app is proving to be really useful for keeping track of ideas and planning projects with reviews of the current version consistently keeping it in the Top 50 Productivity Apps on Apple’s App Store.

30two were asked by CragRats to create a logo identity and promotional items for an upcoming event hosted for the NHS.

CragRats is a leading force in the world of training and education. They create engaging and memorable learning experiences that appeal to all styles of learning. With interactive discussion, workshops, theatre, media, facilitation and engagement exercises the create a total learning experience for many ‘blue-chip’ companies and education authorities nationwide.

The ‘One Team One Vision – A Way To Shine’ event, created for NHS Leeds focuses on teamwork and customer service excellence. 30two were commisioned to devise a light-hearted logo design along with promotional items.

A range of logo designs were presented before the chosen identity was used across marketing materials including the invite below…